This may help you understand Next Games better, and provide underlying motivation for recent updates

This is a current job posting for a "(Marketing) Analytics Zombie Wanted!" on the Next Games web site:

Do you think the world can be represented by numbers? Do you enjoy spending all your time with your spreadsheets rather than (other) human beings? Is your life measured to the extreme? Do you love zombies?

Look no further. The lives of millions of players will be at your disposal, ready to be processed into figures, models and reports. You will be able to segment players in neat categories known with names such as “A” and “B”, before subjecting them to experiments aimed at maximizing their Life-Time Value (LTV). See and measure the players move according to your carefully-engineered coercion plans. Take a deep dip into the vast data of player behaviour, coming up with cunning schemes of your own. Team up with finance and marketing gurus to make players’ lives even more predictable and profitable. Draw from the expertise of a whole team of analytics zombies on your path to the domination of a post-apocalyptic world.
=====

I think some of the recent game changes may indeed be classified as a "carefully-engineering coercion plan" or a "cunning scheme." Tokens are a way to introduce a game currency that can easily be monetized by Next Games.

Next Games' primary motivation is to maximize profit and shareholder wealth (and they do have some substantial venture firms as shareholders). Next Games should and will maximize shareholder value in any way the company desires. That's the primary purpose of the company. However, customer satisfaction cannot be ignored in this pursuit of maximum profitability. I do think this company needs to be careful that they are pushing the boundary on "making players lives even more predictable and profitable" too far, and alienating the player base with recent changes.

It seems that these are the forum profiles of the CEO and CMO (Chief Marketing Officer) at Next Games: @teemuhuhtanen @Saara Bergström Maybe they don't visit here or perhaps they are lurking here on a regular basis. Or someone is sending them player feedback about recent changes. We can only hope they and other Next Games employees are reading here and digesting the player feedback. We do know they are watching the usage and revenue numbers of this game carefully on a regular basis.

Next Games might consider creating a small player advisory council to get feedback from some of it's regular players about major changes to the game (like recent ones) before they make them.

If either one of the above, or any other Next Game employee, would like to comment here, I am sure the player base would love to hear from them.
MelaniexjesterSlickRickWahooDawgmasmith93CanadianMikeJapes87hottexasGreenBalloonpiffolomaniaagentwalker1InspTurbinestembelTheLostOnesKaiserDLichRorshackDangerBLadyAquilaLightfeetDanofthedeadEL34xyzAmelyBadLuckChuck[Deleted User]SlowMoBorutoggbatsdaegunMookeyCapletonInvadernezzaDeadBeati812manyElektroPunksandman7mike24945jimmydawiseBonzPR0DJFeleciaTessy276Animesh101NataNxy
«1345

Comments

  • GreenBalloonGreenBalloon Member Posts: 316
    hottexas said:

    subjecting them to experiments aimed at maximizing their Life-Time Value (LTV).

    Jesus H. That did it for me. Not one more dollar.

    I would throw down a buck if anyone starts a pool on how long this thread will be up.






    Yep. God forbid their test subjects see what's behind the curtain.
    InspTurbinesmyka728
  • IRONDeeIRONDee Member Posts: 469
    edited July 2016
    I invite you all to look at the website yourself.
    Master of Puppet Analytics
    Without their knowing, the survivors of the post-apocalyptic world are watched constantly. Day and night, their moves and decisions are recorded with great diligence. Sometimes they are presented with different alternative courses of action, only to observe their behaviour and change the rules of the world accordingly. Sometimes their whole history since the apocalypse is pulled out of vast archives and placed under careful scrutiny and compared to their peers.

    But watched by whom?

    As it happens, Dear Reader, it could be you. The Analytics team at Next Games is looking for a Game Analyst for one of the game teams. Do you want to go beyond your usual daily activities of stalking and watching your neighbours? Do you want to spread information on other people, but on vastly larger scale and better accuracy than the usual office gossip? Do you want to keep on labeling people, but with far more accurate terms than the [CENSORED BY HR] you are accustomed to? If your expression already gives out your excitement, you might finally have found the job of your calling.

    The analyst is is responsible for giving the game team visibility and insight on the behaviour of their players. The analyst is involved in all phases of the lifetime of the game. She will initially specify the data to be collected from gameplay, and eventually turn it into actionable pieces of information. Moreover, the analyst will prepare models to predict player behaviour and construct segmentations of players to gain further insight on them and e.g. to help targeting marketing efforts. She is supported in her work by other members of the analytics team.

    What you’ll get to work on:

    Supporting the game team in decisions and development, based on the past data on player behaviour
    Specifying and possibly implementing game analytics event reporting to the company’s big data storage, in cooperation with the data engineer of the analytics team
    Proactively following the collective behaviour of players in order to spot any significant changes
    Constructing reliable reporting of high-level figures, such as daily number of users and money spent in the game, to be utilized by the analytics team’s finance/marketing specialists
    Modeling the player behaviour in order to predict and facilitate affecting it
    Answering ad-hoc questions of the game team regarding player statistics and behaviour
    You would need to have these:

    blah blah

    You could and should be:

    A gamer (this is a must)
    A team player familiar with working with people having very different skillsets and backgrounds
    A person ith learn-as-you-go -attitude, capable of delivering results fast despite little prior knowledge of the domain
    Proactive in searching information and adopting and learning new concepts and tools
    Curious in your attitude to the data
    Capable of introducing and enforcing a data-driven culture to people with no analytical background
    Here at Next Games we aim high, and will ask you to do the same. In exchange, you’ll be part of a team that is great to work with, who is dedicated and passionate about what we do – we believe passion is contagious. Giving each Nextgamer the tools and means to succeed in their job is our priority. We believe the fruits of our labor should be shared with everyone at Next Games. We offer the opportunity to work with a great bunch of passionate and dedicated people, a competitive salary and benefits package, and first and foremost a big challenge.

    If you believe in the same things, don’t hesitate any longer, apply now! Please be in touch soon as we’ll proceed once the right person is found.

    And this

    (Marketing) Analytics Zombie Wanted!

    Do you think the world can be represented by numbers? Do you enjoy spending all your time with your spreadsheets rather than (other) human beings? Is your life measured to the extreme? Do you love zombies?

    Look no further. The lives of millions of players will be at your disposal, ready to be processed into figures, models and reports. You will be able to segment players in neat categories known with names such as “A” and “B”, before subjecting them to experiments aimed at maximizing their Life-Time Value (LTV). See and measure the players move according to your carefully-engineered coercion plans. Take a deep dip into the vast data of player behaviour, coming up with cunning schemes of your own. Team up with finance and marketing gurus to make players’ lives even more predictable and profitable. Draw from the expertise of a whole team of analytics zombies on your path to the domination of a post-apocalyptic world.

    As a marketing analyst, you will be able to do all this. The environment is fast-paced (to stay ahead of the undead) and international (after replacing the natives who did not). Here you’ll be able to work with the best-known brands in the entertainment industry and take part in running great games for audiences of millions of players!

    What you’ll get to work on:

    Measure the performance and determine the value of user acquisition and marketing efforts.
    Coordinate user segmentation for targeting, retargeting and AB tests
    Analyze ad network and campaign data at all levels (targeting, creative, etc.) and report on key takeaways.
    Arrange marketing and UA reporting, ranging from daily automated tasks to insightful weekly, quarterly and monthly reporting to internal stakeholders.
    Do ad hoc tasks to support strategic decision making
    Constantly and proactively monitor all reporting processes.
    In collaboration with analytics team, manage integration of external services used for user acquisition and performance analysis.
    You would need to have these:

    Degree either in analytical sciences or finance/marketing with strong quantitative bias.
    Proficiency in Excel and SQL.
    Basic programming skills, general knowledge of scripting languages.
    It would be a big plus if you had experience with:

    Python/R scripting
    Basics of Google Cloud services for Big Data
    Tableau reporting
    Third party analytics tools such as Facebook and YouTube Insights, Twitter analytics and domain-specific tools such as AppAnnie, Tune and others.
    Not having experience with these is OK, as long as you are a very fast and independent learner.
    Here at Next Games we aim high, and will ask you to do the same. In exchange, you’ll be part of a team that is great to work with, who is dedicated and passionate about what we do – we believe passion is contagious. Giving each Nextgamer the tools and means to succeed in their job is our priority. We believe the fruits of our labor should be shared with everyone at Next Games. We offer the opportunity to work with a great bunch of passionate and dedicated people, a competitive salary and benefits package, and first and foremost a big challenge.

    If you believe in the same things, don’t hesitate any longer, apply now! Please be in touch soon as we’ll proceed once the right person is found.



    To me, they sound like fun to work with. You do all realize this game is to make money, and you can always choose how to play, right? Master puppeteers notwithstanding.
    I'm not addicted, I just have nothing better to do.
    Founder and benevolent dictator of IRONPHX
    Alt Elder in Grumpy Old Gits

    InspTurbinesnadecirSgtSalami
  • tembeltembel Member Posts: 132
    Team up with finance and marketing gurus to make players’ lives even more predictable and profitable


    yep. just like that.


    Play to Slay. Slay to live yet one more day. Daily players. On and killing walkers as often as we can.

    We need you! We want you!
    Annette578
  • GreenBalloonGreenBalloon Member Posts: 316
    Just think of all the dancing monkeys they've enjoyed over the months....nerf the shit out of the monkeys and watch them fawn over the devs. "The devs have to make a living!!". Give the monkeys a cookie and nerf 'em again. The entertainment must be endless in those offices.
    InspTurbinesAnnette578Afewlive[Deleted User]
  • [Deleted User][Deleted User] Posts: 2,344
    edited July 2016
    ^^^ above is my current understanding of ngo^^^
    DLichAnnette578Afewlive[Deleted User]
  • RorshackRorshack Member Posts: 103
    @SpacemanSpiff ill volunteer but i dont think id get along with them. Do i have to play nice?
    SpacemanSpiffInspTurbinesAfewlive[Deleted User]
  • IRONDeeIRONDee Member Posts: 469
    I dunno, @jls_killer perhaps I find the honesty refreshing. Maybe that's because, although I play a LOT, and on two accounts, and yet don't spend any actual money, it isn't hitting me where it hurts. I know that I won't max out, and probably won't even ever get all the heroes. And that's OK with me.

    I'm happy in my little guild, getting stars so we all benefit, and grinding along going nowhere in particular. I'd actually be much happier if I had new episodes to play, or more strategy to master side missions.
    I'm not addicted, I just have nothing better to do.
    Founder and benevolent dictator of IRONPHX
    Alt Elder in Grumpy Old Gits

    Afewlive
  • nadecirnadecir Member Posts: 242
    I found the job posting funny and interesting. Honestly, the responsibilities described therein could have been the same for any good e-commerce company. Some people may find it a bit offensive to be described as a part of a population like the job posting did, but all good e-commerce companies do exactly the same activities with their customer base.. In fact, most good companies of any type routinely do A-B testing, try out different customer coercion/manipulation/enticement schemes, and make efforts to maximize customer life-time value in many ways. E-commerce companies can just do these activities faster, and often have excellent analytic capabilities too.

    The zombie theme of the job post was creative. My hat's off to the author of the job posting.

    I am hoping that a dialogue can be started between the decision makers at Next Games and some of the players here concerning how to make this game better for the players and at the same time increase the games' profitability for Next Games. That would be a win-win for all of us.
    csmith5390Afewlive
  • TroubleManTroubleMan Member Posts: 423
    Feel free to post on their official FB page, in fact the actual 'ad' for employment is right up top on their page. Public comments are welcome.......

    https://www.facebook.com/nxtgms/?fref=ts
    Invader
  • theRealBendertheRealBender Member Posts: 1,251
    edited July 2016
    Maybe I'm the only one, but I'm a businessman, and a realist. These post descriptions don't bother me. I know full well the goals (needs) of most businesses which includes all the game makers. They are not charities. However, if it were MY company, I would not have to fully explain an Analyst's job in the posting. They should know what the job entails for the most part and ask for any details during the interview. I'm not hiring someone who doesn't already know their purpose when they apply for a posting.
    * I put "hero" and "heroes" in quotes for a reason.
    ** Still on a spending boycott of equipment and gas booster and gold.
  • tembeltembel Member Posts: 132

    Feel free to post on their official FB page, in fact the actual 'ad' for employment is right up top on their page. Public comments are welcome.......

    https://www.facebook.com/nxtgms/?fref=ts

    @TroubleMan
    just did 2 coments an hour ago. they deleted it.
    so dont bother to do it. they r not letting people to read "disagreed" comments.

    or another way ; comment on there as much as u can and let them understand something. ur choice...


    Play to Slay. Slay to live yet one more day. Daily players. On and killing walkers as often as we can.

    We need you! We want you!
  • TroubleManTroubleMan Member Posts: 423
    @tembel I posted a couple, linking back to the forum. We'll see, but you're right they will probably just delete.
  • GreenBalloonGreenBalloon Member Posts: 316
    @TroubleMan ...I figured you were right and they'd just probably delete, so I went ahead and had truthful fun with my comment.
  • InspTurbinesInspTurbines Member Posts: 706
    @ironDee, I don't mind grinding as well, and I do spend $ money to augment the grinding. But I only spend $ when it is of value and I'm still having fun. I never fully expect to max out, and I'm certainly am not going to spend the $k's to do so. Make things reasonably priced is all I ask and (Like you) produce more content.

    @nadecir, I maybe wrong but companies don't normally use their consumer base for A-B testing. I work for a major American manufacturer, and I can tell you we don't do that. Instead we made strategic alliances with some of our customers who knowingly sign up for A-B testing of our products. The benefits are enormous. They get our products at discount while giving us valuable feedback. I didn't sign up to be a tester. E-commerce companies might find that job posting edgey and funny, but to customers it is insulting and definitely not funny.

    Bottom line, I do want them to be profitable because I do enjoy the game.Just don't gouge us and definitely stop being DICkS!
    [Deleted User]SgtSalamimcbkhicks
  • TroubleManTroubleMan Member Posts: 423
    @jls_killer , you ought to post that on their FB where they are advertising the position.
  • TroubleManTroubleMan Member Posts: 423
    @GreenBalloon haha well played.
    GreenBalloon
  • InspTurbinesInspTurbines Member Posts: 706
    @TroubleMan, unfortunately I'm not on FB.
  • CanadianMikeCanadianMike Member Posts: 202
    edited July 2016
    Whoever is <3 on facebook - I love you :D
    agentwalker1
  • theRealBendertheRealBender Member Posts: 1,251

    @ironDee, I don't mind grinding as well, and I do spend $ money to augment the grinding. But I only spend $ when it is of value and I'm still having fun. I never fully expect to max out, and I'm certainly am not going to spend the $k's to do so. Make things reasonably priced is all I ask and (Like you) produce more content.



    @nadecir, I maybe wrong but companies don't normally use their consumer base for A-B testing. ... I didn't sign up to be a tester.



    Bottom line, I do want them to be profitable because I do enjoy the game.Just don't gouge us and definitely stop being DICkS!


    Yep you are wrong. This is the trend unfortunately and it makes me sick. As consumers we used to buy a finished product for a price. The testing was done, the refinements were done, the costs and profit goals were calculated and we were given a price to pay and then we could make a decision.

    NOWADAYS we buy an unfinished product! We the paying end users are paying companies to be their refiners and testers! And everybody goes along with it. Nothing will change until a class action is won against the biggest perpetrators. And it will continue to get worse and worse. I wonder what it will be like to be a consumer 20 years from now? Consumers are screwed people, so find something to sell and become a capitalist.
    * I put "hero" and "heroes" in quotes for a reason.
    ** Still on a spending boycott of equipment and gas booster and gold.
    Melaniex
  • Neil_JNeil_J Member Posts: 1,873
    edited July 2016
    masmith93 said:

    They've also started paying 'celebrities' to tweet about the game.

    Celebrity endorsements are more likely to turn me off than on!
    And as far as spending ££s on this game goes...... Nope. Not happening. Even more so with this latest update.

    Total fail.
    “You never know how strong you are until being strong is your only option.” (Bob Marley)
This discussion has been closed.