Bundle Costs - why is NG penalizing players who pay?

This most recent update requires 95 million tomatoes to complete. That's a LOT of tomato farming. And then there will be a ton of XP farming to upgrade players and equipment. So why does NG raise the cost after you buy a bundle? It feels like NG are milking players who have shown they will pay. I live on a budget, and i'm willing to spend some of it on this game, but you are putting bundles out of my reach now because they just keep going up with each successive purchase. I've been with this game for over 3 years, but you will leave me no choice except to stop buying and eventually playing. NG's policy on this needs addressing as it's not really fair and certainly not a way to retain people or recognize loyalty. Maybe you think it pays more overall in the long run, but you will be losing people who would have stayed.
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Answers
Clearly there is a market for it, as they wouldn't keep selling it, but the point of p2p is that you're paying for an advantage of some sort, not just to be flashy surely.
Unless I am going crazy. If the player base wants to teach NG a lesson, we need to stop spending on money pits, only spend on useful items which allow progression or advantage. The practice of microtransactions has its place, but there is no need for it to be worth a small fortune just to keep a player ticking over. Small and often not big and rarely.
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