My ideal community manager
To put it simply, community managers are the player-facing component of a game studio.
They are the mouthpiece of the community, acting as both a conduit for feedback between the players and the developers of a game, as well as deciding on the messaging of updates, patches, and general brand communications. It’s a community manager’s mission to grow a community, make it the best place it can possibly be, and ensure their voice is heard by the wider development team.
Something that is present in nearly all community management jobs is, you guessed it, managing the company’s community. But what does that actually mean? Well, your players want to feel connected to the game they’re playing, as well as the team behind it. They want the option to meet other players, discuss the game, suggest updates, air grievances, feel part of something — they want a community.
It’ll be the role of the community manager to make it an enjoyable place to be, from moderating it to be free of nasty characters to community-focused initiatives like game nights, fun events like costume competitions, or anything else that brings players closer to the in-game world.
Madeleine Gray, Senior Community Manager at Brace Yourself Games, counts the following as her primary responsibilities:
Player support and moderation
Content creation and engagement
Influencer outreach/relations and press
Platform management, sales, and marketing
Website management and patch notes
Feedback, reporting, and analytics
Events! (whenever those start up again)
Monitoring community feedback is a key part of the job. If an update that the devs push receives predominantly negative feedback from the community, this is important to highlight to them. It might be that the update becomes more-liked over time, but failure to listen to the community can kill a game.
And for you, what will be a good community manager?